Services
It is never too early to think about differentiating & positioning your vaccine or pharmaceutical product. After all, if you don't, somebody else will!
Positioning
Rigorous and robust flexible process to evaluate possible positioning and align on the optimal positioning for your molecule.
Differentiation
Analysis of possible competitive environments to refine your product profile and positioning to differentiate your product.
Strategy Development
Portfolio optimization, product and life cycle management, direction setting, maximising value
Board Membership
Setting objectives for senior managers. Providing advice on strategy, governance, audit, risk, assurance, merger & acquisitions. Offering constructive challenge to senior management & other board members.
Business Cases for Board Endorsement
Presenting proposals to company boards for investment decision endorsement.
About Me
Many years in the pharmaceutical industry in sales & marketing left me frustrated with some of the products that I was responsible for.
- Why were so many products little different from the alternatives?
- Why were the benefits not appreciated by physicians, patients and payers?
- Who made that decision early in clinical development?
- Or, more often, who had not made a decision and just followed the usual path?
The desire to make a real difference for patients, by ensuring products were better than the standard of care and that the molecule had the best chance of reaching its full potential, led me to work as a commercial expert in early clinical development. It was not easy, but it was very rewarding. I use my experience to help organisations ensure that their product reaches the patients who benefit the most and I am also a non executive board member of two organisations.
Years Experience
Successful Products Brought to Market
Happy Clients
Contact
Location:
Harpenden, UK